The CEO of 3 Music Awards Baba Sadiq has revealed that most celebrities see this political season as cocoa season (business) to get some money.

Speaking on Kingdom Fm Entertainment Arena with Londona, he said alot of musician made contact with both parties at this time to provide some musical content for them in this election.

He said they had some musicians reaching out to them to provide some song for the election and have also made contact with NPP to do songs for them if they need their services.

Baba Sadiq said the celebrities are just influencers and amplify the agenda of the political party so their impact on the fans to vote a particular line is low.

He stated that the opinion leaders within parties and communities have better impact on the masses then the influencers which happens to be the various celebrities.

Baba Sadiq who is now the communication director on creative art for the NDC’s manifesto recently said he doesn’t care if he loses 3 Music awards because he supports the NDC.

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