Nigeria Broadcasting code in their 6th edition of the code concerning local content rules have made some strong guidelines for content providers which may kick out any partners like Netflix, Amazon, iRokotv, Africa magic to end their investment in Nigeria.
As part of its continuous effort in ensuring that proper Broadcast Guidelines are put in place for Broadcast industry in Nigeria, the National Broadcasting Commission organized a program in Lagos on the amendment of the existing provision of the 6th Edition of Nigeria Broadcasting Code.
This amendment is to ensure a level playing field for the industry and as well create unfettered opportunities for public participation and to validate what the NBC has put together in the course of its regulation.
The code amendment is as a result of the implementation of the reforms approved by Mr. President for the industry which is very critical to the sustenance of the broadcast industry in Nigerian.
The amendment centered on areas such as Monopoly and Competition in the Broadcasting industry, Local Content as well as the act that set up the NBC.
Present at the code amendment were representatives from the Broadcast Sector, Civil Societies and the Creative Industry.
Some actors and producers in the industry were not happy about it, considering the money made from the likes of iRokotv, Amazon and Africa Magic. It could be the end of their career if such rules are passed.
Some industry people took to their social media platform to register their displeasure of such act and how it will take them out of business.
Actress and Producer Ruth Kadiri
“My content is about to be taken from me. The right to sell MY content and who to sell to and how much to sell it, is about to be taken from me! If creativity is easy why aren’t you creating yours why are you trying to take mine from me. When I needed funds to make my movies you weren’t there. It’s heartbreaking that at the end of you, You’re planning on taking food from the mouth of 42 people that I pay monthly, Cast and Crew. Your policies will end up chasing out companies who buy our content and the suffering in Nigeria/Nollywood will increase. These investors will take their money elsewhere and we will all suffer….
This policy of the NATIONAL BROADCASTING COMMISSION is one that I STAND AGAINST. It will only end up in chasing away INVESTORS in NOLLYWOOD to countries that welcomes them.
Expect also an EXODUS of your Top Producers to those countries too.
You will end up taking food from the mouths over 40 people I pay steadily via movie productions, Cast and Crew.
Where were you when we sourced for FUNDING, you NEVER SHOWED UP.. Now this CREATIVE INDUSTRY has come from VISION TO VISUAL, you want to take away its RIGHTS?
It’s my SWEAT and MY CONTENT and I have a RIGHT to SELL to whom I deem fit to PROJECT my CRAFT and IMAGE.
THAT POLICY REMAINS A HUGE FIASCO
Mary Remmy Njoku
NBC is coming my business!!… And the business of over 2000 creative and unemployable Nigerian youth. Over 20000 actors I employ every year!! As a filmmaker, how can you take away my right to sell MY content who to sell to, when to sell and how much to sell?
If Dstv, iroko tv, Netflix and other investors stop funding Nollywood the industry is dead!!! Nollywood is my life! Our life!
My content is my property!!!!!
It has been noticed that content streaming service providers, Netflix and Amazon as well as pay television channels like iRokotv and Africa Magic are considering halting further investments in the Nigerian content industry.
Information gathered indicate the industry players are planning to petition the NBC on their decision to level content with the local stations.